The Role of the Audiologist in Promoting Cognitive Health

The Balancing Act 

Segment 2: December, 2020

Dr. Heidi Hill and Dr. Jill Davis expand on the role of the audiologist in promoting cognitive health during this second segment of The Balancing Act- Lifetime Network. This segment also includes real patient testimonials from the office of Dr. Albert Turri. 



The Balancing Act

Dr. Al Turri, Au.D. and Dr. Noël Crosby, Au.D. discuss the audiologist and their role in promoting cognitive health 

Watch the full first segment here!

Air Date: September 14th, 2020 7:30am EST

on The Balancing Act- Lifetime network

There has never been a better time to learn about and consider the opportunities of adopting cognitive screening as a patient service in your practice.

The research is clear: hearing impairment can contribute to cognitive decline. The Audiologist plays a prominent role in promoting cognitive health in their practice by offering cognitive screening.

Cognivue is a FDA-cleared computerized test of cognitive function, providing a more sensitive and sophisticated evaluation of key cognitive domains. The newest addition to the Cognivue portfolio is Cognivue Thrive. This innovative technology represents the best opportunity yet to include cognitive testing in your practice. It is easy to use, patient friendly, accurate, and reliable, with simple reports that you can interpret and share with your patients.

Thrive by Cognivue

This 5-minute self-administered computerized screening evaluates three cognitive domains and measures two speed performance parameters that are key to overall cognitive performance at any age.

  • Breakdown of Cognitive domains 
  • 5-10-minute test, easy to administer 
  • Complements current patient workflows  
  • Easy to read results made available immediately 
  • Well received by both patients and your Au. D. peers
Gen 4 Picture_Thrive-1


How do I identify patients to take the Cognivue Thrive™ screening?

Cognivue Thrive is appropriate for people of all ages. We recommend testing all of your patients due to the strong correlation between cognitive decline and hearing impairment. Cognivue provides a cognitive questionnaire that can be included with your patient in-take forms.

How does Cognivue Thrive fit into the workflow of an Audiology office?
This self-administered 5-minute screening easily fits into the workflow of a busy practice, Audiologists often incorporate Cognivue Thrive screenings during new patient evaluations and annual visits. It is often administered at the same time other routine tests are performed. 
How do I drive physician referrals?

Cognivue provides a full comprehensive marketing, communication and education programs. These physician programs are designed to increase awareness and ultimately increase the number of patient referrals.

How can I market Cognivue Thrive to my patients?

Cognivue provides a full range of customizable marketing materials such as patient rack cards, posters, flyers, social media posts and patient facing presentations you can use for seminars or online webinars. These materials are designed to create awareness and educate patients on the importance of routine cognitive screening and ways they can optimize their cognitive health.

When is it appropriate to refer a patient to a Primary Care Physician?
We recommend referring a patient to a Primary Care Physician if a patient scores in the ‘red range.’ If a patient scores in the ‘yellow range’, we suggest the patient repeats the screening again in approximately 30-45 days. Patients are sometimes referred to a Neurologist if the patient does not have a Primary Care Physician.
Is Cognivue Thrive covered by insurance?

Cognivue Thrive screenings in Audiology practices are not covered by Health Insurance Companies at this time. However, Audiologists currently using Cognivue have realized a 75% to 85% success rate regarding patients willing to pay for screening without insurance coverage.

What do most audiologists charge patients for a Cognivue Thrive screening?
On average, Audiologists charge $35-$50/per screening. There are various revenue models often used in combination. There are also other revenue considerations that add to the total return on your investment such as improved hearing aid purchase conversions.
Is the Cognivue Thrive device difficult to install and start using?

Cognivue Thrive is easy to install and comes with a comprehensive Installation Guide, User Manual and Marketing Starter Kit. Additionally, Cognivue has an internal support team you may contact for assistance and a list of Audiologists who can assist you with the on-boarding process.

"Cognivue is the tool I’ve been waiting for! Now I can show patients instead of telling them about the cognitive changes that occur with hearing loss.  Patients are impressed by the comprehensive approach to their hearing concerns."

 -Jill Davis, Au.D.

"Cognivue has been a game changer for me in my ability to really understand what’s going on with my patients and what I need to recommend regarding their treatment plan and managing their expectations. "
-Noël Crosby, Au.D.

Contact us to learn more!